As one of the most popular social media platforms, Instagram launched a searchable map feature last week to help users find popular local businesses. The map can be accessed by tapping the location tag in feed posts or Stories, or by searching for a city or hashtag in Explore. You can also view commonly tagged businesses near a location by scanning the map.
Furthermore, you can explore recent Stories and posts of businesses you clicked on, as well as explore maps. Social media platforms have become increasingly popular with younger consumers who are looking for new information.
As a result of the new feature, IG Maps can now be used in a variety of ways by the audience, including:
As a result of the new feature, IG Maps can now be used in a variety of ways by the audience, including:
- You can discover new places by tapping location tags in Feeds or Stories.
- In Explore, search for a city, neighbourhood, or place. The hashtag search function is also available for local hashtags
- The Stories archive also contains recent stories you've posted that include location stickers.
- For more information, browse recent stories, top posts, and relevant guides about tagged locations.
- For a more precise search, you can filter by location categories.
- Create a collection of locations to revisit later.
- You can send direct messages to friends or groups to share places.
- Put location tags or stickers in your content to display them on the map (your account should be public)
Google’s Senior Vice President Mr. Prabhakar Raghavan said at a recent conference that younger users are turning away from Google in favor of Instagram and TikTok. Local businesses could soon have advertising and branding opportunities with this new feature. The platform has already worked to connect consumers with businesses, most recently by allowing brands to sell directly to users.
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