Logo Design! Does Your Company Need It?
Have you realized that you can immediately recognize a business by just looking at its logo, even if its name isn’t a part of the logo? Possibly you’ve noticed that the nature of a business can be guessed rightly by looking at its logo for the first time, even if you’ve never heard of the business previously. Symbols are a brief and effective means of conveying information regarding your business. With that said, your logo is very important to your business as it communicates ownership, quality, and values. It’s stamped on your products, your business card, website, social media, and most importantly, in the minds of your clients.
Now, let’s make a few things straight: your logo and your website is not your brand. Your brand is the experience and opinion people have of your business. Branding is the efforts practiced to create your brand (strategy). And a brand identity is the real character of your brand (logo, typography, colors, etc).
In fact, a logo is one of the most powerful branding investments a business can make. Your logo is one of the primary communications people have with your business and it’s your chance to create a solid and trustworthy first impression, presenting you serve quality services, and visually represent your purpose.
So, why is a logo important? Because it grasps attention, creates a powerful first impression, is the foundation of your brand identity, is remarkable, isolates you from the competition, strengthens brand loyalty, and is expected by your audience.
Let’s take a deeper look at all of these points below.
1. Grabs Attention
Attention measures are very little these days – especially customers’.
Of course, companies indeed have about 2 seconds to convince reasonable clients that their products are worth any concern.
Enter: Your logo.
A logo can instantly grab onlookers’ attention and interestingly communicate the company’s core values.
Your logo demands to be punchy and instantly recognizable as to what it expresses by utilizing content that is related to your startup, this is crucial to avoid consuming space or time.
2. Makes a First Strong Impression
“You will never get a second chance to make a first impression”.
The logo is an essential piece of the visual personality of your startup, it’s the first thought that sticks in people’s brains, so it’s vital that your logo indicates the accurate kind of message and symbolizes your brand positively and accurately.
Every client that views your business in an ad, online, or even driving by, makes a quick judgment in less than a half-second. In approximately every state, the first component they notice is your logo. That should be sufficient to confirm its value.
Similar to judging a book by its cover, they are judging you by your logo. No matter how excellent your product or service is, your logo makes the first impression.
3. It's the Foundation of Your Brand Identity
Logo design is indeed only a part of the company’s brand, it serves as the foundation for the entire story on which the brand is built. Your logo design is the foundation of your brand identity. While creating a logo, you need to aim for your logo to tick off the following cases.
- Clearly communicates who you are and everything you consider as a brand.
- Is charming and attractive visually: simple, neat, and elegant goes a long way.
- Is standard, not stylish: the last thing you require is for your logo to go out of trend in 6 months.
- Represents along with your business criteria.
- Creates a lasting impact on your viewers.
4. Memorable
Logos are usually observed on marketing collateral, storefronts, or websites, but is vital to maintain a simple pattern that is quickly identified and memorized. You need your logo to create an impression and provoke positive emotion connected with your brand.
Though what makes a logo memorable? Indeed, it’s true that the logos of Nike, Apple, McDonald’s, Coca-Cola, and other global majors are unforgettable. Whether you prefer Apple or not, there is no denying that their logo design provokes emotion and expresses what apple stands for. The number one factor behind the memorable logos in the surveys and studies shown is the simplicity of the design.
Creating a successful and strong logo can transform the overall success of your company. When designing your own logo it is important to understand what makes a brand successful and what makes a logo design memorable.
5. Separates You From The Competition
Dare to be different with your logo, because your brand logo reveals to buyers why your business is unique. Certainly, perhaps there are 30 different beverage shops in your city, but yours is the only one that’s committed to sustainability, and your fresh, robust logo drives that message home.
Steer apart from similar designs and shades as used by businesses that you’re competing against, else, clients may have a tough time differentiating you from them.
A well-designed brand logo can communicate everything from the company’s background (professional, relaxed, entertainment) to their purpose (performance, productivity, and innovation) through the appropriate symbol or proper font. In other words, your brand logo is the panel to both communicate your values and tell buyers why you’re not like your competitors – you’re better.
6. Encourages Brand Loyalty
Speak it with us: Customers need consistency.
As your brand grows, a wide range of customers is going to be more familiar with your logo, which eventually creates the perception that you’re trustworthy and accessible.
Consider about it: When you’re busy shopping for jeans and all of a sudden spot sports shoes with the Nike brand, you’re immediately available to purchase. Why? That’s because with Nike shoes, you know you’re in safe hands; Nike is a brand you trust. And this trust is established on a well-designed logo, and brand loyalty is fast to catch.
7. Audience Expects It
And, last but not least:
When a customer notices any information about your brand, your logo is the initial point that your audience will scan for. Your logo should stay head and heart of all your marketing elements such as business cards, flyers, advertisements, etc.
If you don’t own a logo for your brand, then you are dropping a chance to make your business stick in the minds of your audience.
OVER TO YOU
So, there you go! As you can see, you need a logo for your business. It’s an essential part of establishing a successful business and brand.
To match this need, Vibrand Digital Solutions has created feature-rich design faculties dedicated to creating your logo and brand.
Our logo designers and branding means can serve you create a unique and powerful image to symbolize your company’s best features. Whether your business has never owned a logo already, or you would prefer to redo an existing logo, Vibrand Digital Solutions will discuss with you to gain a taste of what you, the client, want and everything your brand needs.
Ready to make a logo and start building brand recognition? Get in touch now!
