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Why SEO Is Important For Marketing?

Why SEO Is Important For Marketing?

Search Engine Optimisation or SEO is the process that helps in improving the visibility of your website or webpage in a Search Engine while customers search for your business products. You will get more attention by increasing the visibility of your website that results in an overwhelmed number of customers.

SEO is an elementary part of digital marketing. Search is the main origin of digital traffic, that is, for getting detailed results of products or services, the customers make an abundant number of searches on the internet.

1. Visibility and Rankings

While the customers browse for certain products or services, they are more likely to choose the top 5 suggestions that appear on the search engine. So getting more visibility as well as ranking SEO helps us.

2. Web Traffic

Sales possibilities are missing, when possible customers can’t find your website. SEO improves your natural search engine traffic that is one at a time, it increases the number of visitors your page views each day. This immediately corresponds to an increase in businesses – because the more people that see your website, the more possible you are to sell them.

3. Trustworthy

If your SEO rates are better, your site can appear higher on the search engines like google, bing, etc. While rating higher on search engines, is fascinating to all types because, on improved visibility, a derived benefit is the trust you gain with possible customers.

4. User Experience

If we build a well-developed website, it will definitely help the customers to understand the detailings of products as well as services very clearly. So creating an attractive, responsive, and user-friendly website is one of the fundamental key factors for building popularity among users. Hence making the interface more enthusiastic will make users recommend it to other people also.

5. Growth

SEO helps in the growth of your brands. Your growth and integrity increase when people start trusting your services. This results in making your brands more valuable. When it comes to growth, it requires lots of hardwork and is never easy to do. It involves how your business is operated, how you are managing your services, and also depends on the promotion of your brand, services, or products that lead into sales.

WHAT ARE THE MAIN ELEMENTS OF SEARCH ENGINE OPTIMISATION?

  • ON-PAGE SEO: On-Page SEO is also known as On-Site SEO. To improve search visibility as well as traffic, the web pages use specific Keywords. On-Page SEO is the practice of improving the contents of the webpage. Common On-page SEO methods involve optimizing title tags, content, internal links, image optimisations and URLs.

  • OFF-PAGE SEO: Off-Page SEO is also known as Off-Site SEO. Off-page SEO covers all SEO schemes that take place outside of your website. There are many Off-Page SEO schemes that you use to achieve competitive benefits. Link building is considered as the main off-page scheme that includes content marketing, social media, creating local quotations, etc.

WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF SEARCH ENGINE OPTIMISATION?

Search Engine Optimisation or SEO has both advantages and disadvantages. As it is one of the most important tools for making higher ranks, SEO has its drawbacks. Listed Below are some of the advantages and disadvantages of SEO

ADVANTAGES OF SEO:

1. Free

SEO is completely free of cost. It purely depends on how much time you spend researching the keywords and how you are utilizing them.

2. Customer Friendly

The customers can easily find your website by only performing good SEO. If the website is more responsive and user-friendly, the customers discover the buy button soon to make a purchase on your website.

3. Localized Traffic

SEO too can improve your localized traffic.

4. Mobile Friendly

There is no latency for customers (Mobile Users) if your site is more responsive.

DISADVANTAGES OF SEO:

1. Targeted by Competitors

If your site is very effective, you will be definitely competed or targeted by others, who want a segment of the SEO tart, which means you’re always on your toes.

2. Penalties

We require some financial investments to be always on top. For example, Websites that haven’t been promoted to responsive layout will be penalized.

3. Slow Results

SEO is not a quick-moving process. It may take days, weeks, or sometimes months to see the results that you updated.

4. Changes

Even if your ranking is higher today there is a chance for the degradation of rank the very next day, that is SEO can change.

5. No Promises

SEO does not promise results. You may have made updates on the website as well as contents and still, it’s not found. So make sure you are doing it by expert professionals in SEO.

CONCLUSION

The objective of SEO is to give search engines what they want. There exist a lot of tools that help in making higher ranks but most of this cannot be done all at once, but as your site grows, it can be done incrementally. The two main important goals of SEO are to improve traffic and to reach the top of search engine results. SEO is beneficial for marketers because they do not have to spend on web traffic from organized ads. Another important feature about SEO is it provides endless and real-time penetrations about the online way of the users.

Search engine optimization managed well can have the potential to dramatically improve the amount of traffic that a website receives, but not only that won’t help grow a business unless it turns into paying clients. It’s where Conversion rate Optimisation (CRO) comes in. CRO includes using techniques such as A/B Testing to make updations to websites and estimate the impact they have on a website’s Conversion rate.

Team Vibrand ensured SEO success is trained on our talents in writing excellent and flawless on-site content, accurate off-site exercise and practice on over 300 professional SEO techniques before exhibiting the website to search engines which makes us the best SEO Company in Kerala. Get in touch with us for SEO services!

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What is Digital Marketing, Why Digital Marketing, Benefits of Digital Marketing and Challenges Of Digital Marketing- Digital Marketing

What, Why, Benefits, and Challenges of Digital Marketing

What, Why, Benefits, and Challenges Of Digital Marketing

Have you heard of Digital Marketing? With the explosion of digital technology – including popular and wide use of computers and smartphones – companies started to explore new marketing tactics. Hence, digital marketing was born.

The basic idea of Digital Marketing is promoting a different set of brands to the customers through the internet and social media platforms. It is also known as “Online Marketing”. It can be of many forms like online videos, display advertisements, and social media posts. Typically digital marketing is referred to as marketing operations that resemble on a computer. Digital Marketing is often compared to “Traditional Marketing” like magazine advertisements, billboards.

WHAT IS DIGITAL MARKETING?

Digital marketing is the component of marketing that uses the Internet, social media, mobile devices, search engines, and online-based technologies to approach customers. Some marketing authorities consider digital marketing entirely as a new attempt that requires a new way of addressing customers and understanding how customers perform when compared to traditional marketing. Considered as a whole, it is an important action for businesses to plan and execute a precise digital marketing strategy.

ARE THERE DIFFERENT WAYS TO CONDUCT DIGITAL MARKETING?

Digital marketing is a wide term that includes several channels proposed to customers for developing their business. There are different ways to manage digital marketing depending on the need and goals of a business. There exist several common methods for managing digital marketing, including:

1. Search Engine Optimisation (SEO)

SEO is the method of improving ranking and quality within major search engines to boost online traffic like Google.

2. Search Engine Marketing (SEM)

SEM is another online marketing strategy used for promoting websites by increasing visibility in search engine results pages. SEM is often used in association with SEO.

3. Pay-Per-Click (PPC)

PPC stands for Pay per click advertising. PPC is an online process for advertising, where a company only pays for its advertisements when a user clicks the ad.

4. Social Media Marketing

Social Media Marketing is used to develop business products or services by the practice of using social media channels. Influencer marketing or the use of social media influencers is accepted in SMM.

5. Email Marketing

Email marketing means promoting business brands to the customers through email. The use of electronic newsletters is common here in this context.

6. Affiliate Marketing

Affiliate marketing is a performance-based activity within a common network that enables revenue sharing and pay-per-sale (PPS) payment.

7. Content Marketing

Publishing and sharing of text, video, or audio elements to online users are involved in Content Marketing. Blogs, podcasts, and videos are popular methods to interest in content marketing for businesses.

7. Native Advertising

Native advertising involves making the basic information and marketing ideas equally important. The common way of native advertising is that one business posts its content on different websites.

As mentioned above, there are various ways to perform a digital marketing strategy.

WHAT BENEFITS CAN I ACHIEVE THROUGH DIGITAL MARKETING?

Digital marketing empowers firms to communicate to customers through daily actions like watching videos, reading online articles, scanning social media, and many more online interactions. Digital Marketing can deliver a variety of commercial advantages when customers are exposed to marketing in this type of direct and precise manner. Therefore, digital marketing can help firms achieve, any or all of the resulting benefits:

  • GLOBAL REACH: The internet is open to users across the globe. Digital marketing is not significant for a specific geographic region, unlike traditional marketing. Therefore allowing companies to market and trade the products to the clients who live in a different state or country, eliminating many traditional boundaries.

  • LOW COST OF ENTRY: There would be a serious price tag attached to achieve the global extent of digital marketing through traditional channels. On the other hand, digital marketing can be accomplished with a small investment of time and resources. For example, even a pretty small or startup firm can create a website, advertise blogs, and handle social media without making it very expensive.

  • MEASURABLE ROI: For higher earnings, companies must accurately judge the return on investment (ROI). With traditional marketing, ROI can be hard, sometimes it’s impossible to estimate. On the other hand, digital marketing presents real-time clarity into the effectiveness of the individual campaign. It also empowers business heads to make well-informed judgments to drive revenue and increase profit.

  • IMPROVED TARGETING: Digital marketing also allows companies to target the precise demographics of potential customers. Businesses have a much bigger possibility of reaching their target demographic when engaging customers in accurate geography, industry, or social channel.

  • DYNAMIC ADAPTABILITY: Digital marketing methods are greatly flexible and versatile, empowering businesses to modify plans when needed. Unlike traditional marketing campaigns, businesses can customize their digital works on the fly, that enables quick pivots when required to fulfill market opportunity.

  • IMMEDIATE CONNECTION: Modern customers generally conduct an online study and evaluate reviews Before making an online purchase. Typically the first step in this process starts with a search engine. Businesses with developed SEO, SEM, and PPC policies can connect immediately with customers through this way.

  • RELATIONSHIP BUILDING: We know how important it is to build a trusting relationship with current customers when it comes to marketing. It becomes less personal and more about hitting targets because they don’t directly interact with the customers while marketing Online.

Whether it is small or big, every business is achieving powerful advantages through the effective use of digital marketing techniques. Besides, the cost of digital marketing can be customized to each specific business, by removing many barriers to entry of traditional methods. With so many benefits available for just about any budget, it makes sense why so many businesses are overwhelming with digital marketing efforts.

DIGITAL MARKETING CHALLENGES

Digital marketing poses special challenges for its sellers. Digital channels are increasing rapidly. Digital marketers have to look after how these channels work, how they are used by receivers, and how to use these channels to efficiently market their products or services. It’s challenging for digital marketers to explain the huge collection of information they capture and or then exploit this data in new marketing efforts. Customers are increasingly flooded with competing advertisements hence it becomes more difficult to capture customer’s attention.

DIGITAL MARKETING CONCLUSION

New technologies in digital marketing have provided big opportunities. With the rise of new technology, market access has also emerged. Digital marketing has several improvements as well as developments in its system, Hence it is necessary to understand the conclusion of digital marketing.

Digital Marketing is essential for experts in digital marketing. For digital marketers, digital marketing is a perfect business opportunity. You need to have a clear understanding of the benefits and drawbacks of digital marketing to be competitive in the digital market. This is a developing business area. Digital marketing is nothing but taking advantage of new technologies to achieve marketing aims.

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WhatsApp Pink: A New Virus Spreading Through WhatsApp Group Chats

WhatsApp Pink: A New Virus Spreading Through WhatsApp Group Chats

A malicious link is being distributed on WhatsApp groups that pretend to change to a theme of the Whatsapp chat to a pink-coloured one. Beneath the title WhatsApp Pink, the link is, in reality, an effort by hackers to win control over a targeted device.

The newly-discovered Android nasty was first reported by a Cybersecurity researcher Rajshekhar Rajaharia (Twitter ID: @Rajaharia). He informed about this malicious on Twitter and wrote “Beware of WhatsApp Pink!! A Virus is being spread in Whatsapp groups with an APK download link. Don’t click any link with the name of #WhatsappPink. Complete access to your phone will be lost”, and also shared several screenshots exposing the interface of the malicious app, which appears to be similar to the original app. It seems to have been first spotted in India, where it was distributed in multiple large chat groups on popular instant messaging services.

The new virus link which is advertised under the name Whatsapp Pink pretends that it can transform the theme of WhatsApp from its iconic green to pink colour. Additionally, awards added features to attract victims. Several WhatsApp users recently reported experiencing such a link on their phones, while many have forwarded it further without understanding its true goal.

Once the installation process is finished and the user clicks on “WhatsApp Pink”, the app disappears itself, declaring that it was never even installed on your device. The victim will next experience a message, to which they need to reply to unconsciously cause the virus to develop further. This link can probably lock the victims out of their WhatsApp accounts or indeed their smartphones in some cases. The specialist advises that the link is critical enough to permit the hacker to earn complete access to your phone and its data.

If you have already downloaded “WhatsApp Pink” you can either delete it through Settings and the App Manager submenu or install a full-featured Android security solution that scans your device and remove it automatically.

Vibrand Digital Solutions- DIGITAL MARKETING-BLOGS

Facebook ‘Accidentally’ Banned #ResignModi Hashtag; Govt says Din’t Ask For It

Facebook ‘Accidentally’ Banned #ResignModi Hashtag; Govt says Din’t Ask For It

Amid a rise in coronavirus cases, few netizens took to social media to criticize the government and demand Prime Minister Narendra Modi to step down over the government’s handling of the COVID-19 pandemic on its platform with a hashtag #ResignModi.

The hashtag #ResignModi was trending on social media. Subsequently, Social media giant Facebook blocked the #ResignModi hashtag for several hours on Wednesday, 28 April, censoring over 12,000 posts critical of the ruling BJP government, as the second stream of COVID-19 turned into a disastrous public health danger in the country.

The Facebook users who tried to view the hashtag were flashed with a notice saying that such posts had been “temporarily hidden here” as some content in those posts went against the website’s “Community Standards.”

In a statement provided to The Verge late on Wednesday, Facebook said it has now replaced the posts and the hashtag was blocked “by mistake”. “We temporarily blocked this hashtag by mistake, not because the Indian government asked us to, and have since restored it,” a Facebook spokesperson said. Facebook also stated that the block was the effect of some of the content that used the hashtag, “but did not specify what kind of content”.

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Signal or WhatsApp? Here’s how these apps differ and help you decide which one to use.

Signal or WhatsApp? Here's how these apps differ and help you decide which one to use.

Whatsapp vs Signal: A Rundown (2021)

Currently, WhatsApp is the largest messaging service in the world with over 2 billion monthly active users. Following that, Signal stands at a point of 10-20 million monthly active users. Studying these numbers, it’s clear to the world that WhatsApp is widely popular and while Signal appears to have just touched the million downloads race. Having said that, numbers don’t tell you everything and that’s why Vibrand Digital Solutions bring you a detailed difference between WhatsApp and Signal.

Currently, the latest update from the Slant community is while comparing Whatsapp vs Signal, it recommends Signal for most people. In the latest trending question “What is the best team chat software?” The Signal app is rated in the 2nd position while Whatsapp is rated 31st. The most relevant purpose the world chooses Signal is: Signal works on an advanced end to end encryption protocol that gives privacy for every message every time.

Now with all that said, let’s run through the article and find out why Signal is better than WhatsApp.

1. Signal has more further up-to-date security features

New security features appear first in Signal app. Examples include, Signal has disappearing messages – which are automatically deleted after a specific period – since 2016. On the other hand, this feature is still being experimented with a small number of WhatsApp users.

Other important and beta Signal highlights that WhatsApp users don’t have include:

  • View-once media messages
  • Encrypted profiles
  • An incognito keyboard switch for Android to prevent Gboard from transferring your typing history back to Google
  • Backups that don’t default to unencrypted storage in Google Drive or Apple iCloud.

Signal additionally owns a slightly wider array of clients, with a dedicated client for Linux desktop users – suitable to appeal to those in the security and data analysis areas while WhatsApp guides them to its web app.

2. Signal is open-source

All source code of Signal is issued for anyone to check and practice under a GPLv3 license for clients. And an AGPLv3 license for the server. This signifies that you are allowed to observe what’s operating on inside it – or, more usefully, completely depend on the specialist expertise of people who examine the code and know exactly what they’re looking for.

3. Signal has limited potential for hidden vulnerabilities

WhatsApp being a larger platform, it is more appealing to malicious actors to attack. But the reality is that its codebase is a restrictive closed box indicating that it may demand a longer time for discovering any dangerous vulnerabilities. The truth is that any application can and eventually will suffer vulnerabilities – Signal has fixed some of its own.

On the other hand, WhatsApp’s closed-source code (beyond its use of the open Signal protocol) signifies that several potential targets remain unknown until they are employed. A troubling example that happened in 2019 was a vulnerability in WhatsApp’s VoIP stack, practiced by intelligence firms to implant spyware.

4. You can run your own Signal server (but apparently shouldn’t)

Here’s an extra benefit of open-source software that you can operate with if you are that way willing. It is really not necessary or demand a Signal server of your own for personal or for business purposes. It’s created as a bulk communications platform and is not truly meant to scale down, it’s difficult to develop and currently does not have any containerized versions for effortless deployment.

However, if you are technically minded, you will be able to discover much more regarding how a system operates by developing a test case and poking it with a stick. It is non-trivial, though community guides are available to serve users to get a Signal server up for running and few fascinating streams exist, including a decentralised messaging system.

5. How much can you trust Facebook?

The most reasonable purpose to use Signal rather than WhatsApp is Facebook’s long-standing lack of respect for its user’s privacy. Facebook has shocking records of data collection and handling, from the Cambridge Analytica affair to its system of distributing data of users with phone companies.

Under EU law, it’s previously explained that Facebook cannot be trusted with WhatsApp user data that should have survived privately. In 2017, European governors took action on Facebook for distributing the WhatsApp user’s phone numbers with the Facebook social channels for promotion purposes. For the violation of data protection regulations, it was an opt-out rather than an opt-in system. Earlier Facebook had claimed that such a mechanism would never be executed.