Instagram never ceases to amaze us. The world is struggling hard to remain flexible during these tough economic times, so it is exciting to see Instagram developing new features to solve key business issues and enable users to support their favourite brands.
A new Quick Share feature has been rolled out by Instagram for Android and iOS users to share any content on Instagram. This feature enables users to directly share photos, videos, or Reels with their most-interacted persons. At the bottom of any Instagram post, you will find the send key. By touching that key, you will be able to share the one which you have selected. While the previous version of the application allowed users to share posts via DMs with other users. According to the company, the feature is currently being tested with a small group of users, and official announcements have not yet been made.
As of February, Instagram also offers the option of liking stories without sending a direct message. An additional ‘like’ icon is now available on Instagram Stories. It was confirmed by Instagram boss Adam Mosseri in a video in which he also explained the feature. Instead of starting a DM thread, the like will show up in the Story’s viewer sheet. Before this change, any comments on Instagram Stories appeared in the chat thread of the user, along with a direct link. In addition, Instagram is closing its Instagram TV (IGTV) separate app to focus on all videos in the main Instagram application. Aiming to compete with YouTube, IGTV was introduced in 2018. Unfortunately, the application failed to gain traction and it is now being shut down. Instagram removed the IGTV button on its app last year, allowing users to view IGTV content on the main app. Instagram is now planning to extend IGTV’s hour-long time limit to regular Instagram videos.
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