In the last few weeks, the native “scheduling function” was spotted in the backend code of the app. Instagram has now launched a live test with a finite number of users.
Adding Instagram’s post-scheduling option from the advanced options in the post-composer flow will allow you to set a date and time so that you can schedule the time & date you need to post it. You can schedule both regular posts as well as reels with this feature.
In terms of functionality, it offers nothing new, since you’ve been able to schedule IG posts via Creator Studio since 2020. Even so, having an in-app scheduling option, directly in the composer flow, could be a great addition, giving you the ability to plan out your Instagram posts at any time while using all of Instagram’s tools and options. In your Instagram app, you probably already have access to this option. If you don’t already have it, you may soon have access to it, with early tests likely to show a good response.
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