It is similar to web analytics, but instead of checking your site’s technical elements, it evaluates your content and overall content strategy to identify areas for improvement.
With content marketing, businesses’ conversion rates are almost six times higher. But this is only possible when your website is filled with optimized content. The goal of your content is to convince users to convert into customers.
The objective of content analysis is to find out how well it serves that purpose. Through content analysis, you can learn what content types are popular with your audience, what content is bringing you closer to your marketing objectives, and which needs improvement.
Additionally, content analysis can reveal whether or not your content matches the search intent of your target search queries. Then, you can determine whether you need to find new SEO keywords or re-optimize them. As a result, you will be able to increase conversions by creating content that drives results. Also, it prevents resources from being wasted on less-profitable strategies.