Vibrand Digital Solutions- Is Google Withdrawing Google My Business?

Is Google Withdrawing Google My Business?

Do you know What is Google My Business? It is a platform provided by Google for listing Business Profiles on Google Maps & Search Results. You can list every important detail of your business in Google My Business. There are so many benefits for your business if you list in Google My Business. It includes:

People having a business will be more familiar with Google My Business Platform.

Have you heard that Google has recently changed the name of “Google My Business” to “Google Business Profile”? 

This is because Google is trying to bring business profiles directly to Google Maps and Google search to make the trade experience better for small businesses. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will withdraw the Google My Business app. 

The reason for Google to take away Google My Business is that Business listings can be managed directly on Google Search and Google Maps, encouraging businesses to manage individual listings online. Now, Google is saying to use Google Maps and Searches instead of Google My Business. 

In the upcoming days, the interface of Google My Business will be updated. But for a large business that has multiple listings and already listed businesses can still edit its listings through Google searches or Maps. 

 

Vibrand Digital Solutions LLP - Data driven SEO Techniques

Data-Driven SEO Techniques That Optimise Conversion Rates

According to research, businesses that use data-driven strategies experience, a five- to eight-fold increase in revenue. Conversion rate optimization (CRO) relies heavily on data for its success. CRO strategies typically focus on enhancing customer experiences and smoothing the customer journey by exploiting consumer data.

Enhancing CRO with data-driven SEO strategies:

An online marketing tactic driven by consumer data is called a data-driven strategy. Data-driven strategies make use of hypotheses rather than assumptions. These strategies are built up using substantial data which makes them more powerful in this field.

Let's see some data-driven SEO strategies to make your Conversion rate optimization efforts better promising:

1. Website Analysis & Optimisation:

To manipulate business goals, several experiments are done on the website, this is simply referred to as Website Optimisation. It includes adding creative content, performing on-site and off-site SEO, etc. 

Website analysis is referred to as the method of testing and analyzing a website’s performance concerning traffic, speed, competition, etc.

Considering these activities helps in improving your website’s overall user experience and contributes toward CRO.

And the most exhaustive and dependable tool for the sustainability of website analysis and optimization is Google Analytics.

It blends with your website and hunts all the information you need to optimize your website for an improved user experience.

2.Content Analysis & Optimisation:

It is similar to web analytics, but instead of checking your site’s technical elements, it evaluates your content and overall content strategy to identify areas for improvement. 

With content marketing, businesses’ conversion rates are almost six times higher. But this is only possible when your website is filled with optimized content. The goal of your content is to convince users to convert into customers.

The objective of content analysis is to find out how well it serves that purpose.  Through content analysis, you can learn what content types are popular with your audience, what content is bringing you closer to your marketing objectives, and which needs improvement.

Additionally, content analysis can reveal whether or not your content matches the search intent of your target search queries.  Then, you can determine whether you need to find new SEO keywords or re-optimize them. As a result, you will be able to increase conversions by creating content that drives results. Also, it prevents resources from being wasted on less-profitable strategies.

3. Website Design Optimisation:

Website Design Optimisation is referred to as optimizing the website by implementing tools, advanced strategies, and experimenting with them to boost the performance of your website. This will lead to more visitors, increase sales and conversions. 

CRO occurs when you remove friction from the buyer’s journey and make it easier for them to accomplish their goals using website design optimization.

Making Simple designs, following proven design techniques, and designing instinctive navigation bars are some of the best practices for CRO to be successful. If you want your web design to be effective for your business, you must continue to test different combinations of website elements, their placements, and designs.  

4. Audience Analysis:

Audience analysis is also referred to as Audience research. Collecting data and information to develop a targeted marketing strategy according to our expectations. Audience analysis is considered a data-driven SEO Strategy for CROs. This will help to relieve more demographic information like age, gender, income, etc. Audience analysis makes the website applicable to users hence it is exactly the best source for a successful CRO campaign.

5. Testing And Optimisation:

Testing is the core element in Conversion rate optimization. We test the contents and designs to see which one executes better and optimize using the outcomes of these tests. 

After this testing is done, you can understand which element is helping in the optimization process. For example, a video may have higher conversion rates compared to others. You have developed two pages, one with video and the other with images. When this testing process is done, you can understand that the video has a higher CRO. so now you know which one to go ahead with. 

Usability testing and A/B or split testing are the two main testing processes done when optimizing websites for conversions. Testing was done with expected users by estimating a particular product/service is known as Usability Testing and A/B Testing, otherwise split testing is the process through which you split your customers and test to find which one performs better.  

6. Website Personalisation:

Website personalization is simply the way you serve your visitors with different and unique experiences whenever they visit your websites. We know that there exist so many similar websites nowadays. And the one with customized experience earns to make better revenue.

Finding the needs of people and making things available to them in the way they want will create a suitable user experience. This will help to boost your business and sales. People exactly wanted the company to deliver according to their needs apart from searching for what they wanted. This is what website personalization designates you to do.

Thus it will help in improving your website’s experience, reduce bounce rates, promote SEO and Of course, increase CRO. 

Conclusion:

CRO and SEO have had an almost similar purpose ever since search engines have begun offering importance to user experience. From this article, you may have understood some most promising strategies that lead to Higher Conversion Rates. And the most important thing is the way you implement these strategies. 

 

Vibrand Digital Solutions- WhatsApp introducing Ads?

Is WhatsApp Introducing Ads

WhatsApp is an Internationally available Messaging app that uses the internet to send text messages, photos, audio, videos, etc. WhatsApp was launched in 2009, more than 2 billion people are currently using WhatsApp in this present era. Within these years WhatsApp’s features have changed a lot. So many interesting features including message reactions, making your stickers, even payment methods are launched on WhatsApp.

Recently, WhatsApp is going to Introduce WhatsApp Ads. But the thing is you cannot simply advertise on WhatsApp instantly. With the help of Facebook only, you can start sharing your ads on WhatsApp.

Let’s see how can we create WhatsApp Ads:

A business that uses social media platforms for promoting its services, has gained a tremendous audience so far. By creating ads and creative content, every business will be able to increase its sales and Brand Awareness.  

So by setting up Facebook Ads on Whatsapp, you will be able to connect with more customers and grow your business effectively.

Vibrand Digital Solutions- How social media helps local business

How Social Media Helps Local Business

How Social Media Helps Local Business?

Social Media is a platform where we can share our ideas, thoughts, information, etc through a network. We can communicate with one another and share data like videos, photos, documents, and so on. 

Popular Social Media platforms include Facebook, Instagram, WhatsApp, Linkedin, Twitter, etc.

There are mainly five types/tools of Social Media. They are:

Now, let’s see how social media supports businesses in building their business and increasing sales.

HOW SOCIAL MEDIA HELPS LOCAL BUSINESSES?

Social Media helps local businesses in many ways. Creating a profile, engaging with the audience, posting content, and ad campaigns will help your business reach more people and increase your sales.

Let's See What Are The Main Five Benefits Of Social Media For Businesses

1. Increase Brand Awareness

Introducing a Brand and being recognized by someone is known as Brand Awareness. Around 5 Billion people are using Social media in this world. So it is the best platform where you can introduce your brand or product to the customers. Being visual, consistent, and creating ads and paid campaigns can make you more potential in expanding brand awareness.

2. Increase Sales

We already know that our customers are on the social media platform. We just need to reach them with good content and brand awareness. Eventually, this will help in increasing your sales. The only thing you need to do is target the right audience and get them positively engaged with your messages. For more sales leads, engage with your current and potential customers as it is the most effective marketing tool.

3. Improve Customer Service

Creating good customer relations and managing them flawlessly will exactly lead to success in your business. Even customers can easily clear their doubts and inquiries through social media easily. They can directly message, put comments under the posts. The only thing you need to do is always make your presence available to the customers.

4. Increase Your Visibility

Spending time on social media and sharing viral and informative content, engaging posts will help you increase your brand visibility. Research the exact keywords, hashtags related to the content of your post to reach more potential customers. You can also expand your engagement and visibility by sharing video content.

5. Develops Your Brand

From the above tactics, you can efficiently develop your brand. You can reach specific goals also by connecting with influencers, simply advertising your content, etc. 

You can easily understand the significance of Social Media for your businesses from this article. There exist many more advantages to social media. By using these platforms in an effective manner, you can readily get your audience, increase your sales, and develop your business.

Website design and website development services in kerala

WEBSITE DESIGN – TYPES, BENEFITS & USES

DO YOU KNOW WHAT A WEB DESIGN IS?

Web Design is a form of design where a website is designed attractively & responsively which is presented on the Internet. Web design is the method of preparation, imagining, and managing content online. Web Applications, Mobile Applications, and User Interface design are also included in Web Design. 

A Web Designer needs to manage features such as font, colour, pictures, and designs. A Good Website should be comfortable to use, simple, and easy to navigate. Occasionally, they need to write content on the website. A website design should be Responsive as well as Adaptive. Developing or creating a website is referred to as Web Development.

WHY DOES THE WEBSITE DESIGN NEED TO BE RESPONSIVE AND ADAPTIVE?

These are the two main things in designing a website. A website being Responsive, will help solve lots of problems.

A WEBSITE BEING RESPONSIVE HAVE SOME BENEFITS

There are many benefits for being an Adaptive Website also, But when compared to Responsive, this adaptive method is not much admired. 

You can present various content on the page depending on the screen the customer is on when utilizing this Website. Here, the designs are developed for 6 standard screen diameters, ie, from mobile phones to large desktops. The best thing about being an Adaptive Website is it fasters the page speed. And its drawback is that the design process is labor-concerted.

DIFFERENT TYPES OF WEBSITES

There exist more than nine. We have mentioned some most popular websites.

1. E-Commerce Website

An E-Commerce Website design means developing a store online for businesses to reach their customers. You need more attractive and responsive content to display on the internet.

2. Personal Blog

It is completely a website that contains composed content. A personal Blog helps in experiencing Information as well as sharing your thoughts.

3. Business Website

A Business website is an essential part of companies with a large marketing system. This website acts as a place for providing all general information about your business or a direct platform for e-commerce.

4. Brochure Website

A brochure website is equal to a printed company brochure containing all relevant information about your business that is created online. It comprises information about your company, services, and products, contact details, etc.

5. Portfolio Website

A portfolio website provides data or information about a company or a person professionally. They used to Showcase their works through Slideshows, video presentations, etc. This will help the visitors to identify what all things portfolio owners will do.

6. Entertainment or Media Website

 An entertainment or Media website focuses on designing high-quality content that is interesting for the target audience. It could be anything from information pieces and news to videos, films to blog posts, or even films.

7. Nonprofit Website

Nonprofit Websites need to influence people to support their progress but they don’t intend to market products or services to the customers.

8. Educational Website

These Educational Websites are visited by so many people like students, teachers, parents, those who are looking for jobs, etc. By the use of Educational Websites, you can get the details of Educational Institutions, download books, grab more information, etc.

9. Crowd-Funding Website

Crowdfunding Website Design allows cooperation connecting Crowd and fundraisers. It is commonly used by startup businesses or growing organizations. Some examples of CrowdFunding Websites are Kickstarter, Indiegogo, GoFundMe.

Now Let's See some Advantages of having a professional Web Design

Digital marketing empowers firms to communicate to customers through daily actions like watching videos, reading online articles, scanning social media, and many more online interactions. Digital Marketing can deliver a variety of commercial advantages when customers are exposed to marketing in this type of direct and precise manner. Therefore, digital marketing can help firms achieve, any or all of the resulting benefits:

SOME OF THE BENEFITS OF WEB DESIGN ARE MENTIONED BELOW

CONCLUSION FOR WEB DESIGN

Website Design plays a vital role in the growth of businesses. Developing attractive and responsive Websites will help the business reach more customers. A Website design should use standard resources and tools while building it so that customers can load the site very fastly and view Webpages no matter what search engine they use. If you use the right resources, our web pages will look so attractive, that makes the visitors visit your site again. Also, implementation speed will be high as you can design a site and initiate it in an hour with the right means.

What is Digital Marketing, Why Digital Marketing, Benefits of Digital Marketing and Challenges Of Digital Marketing- Digital Marketing

What, Why, Benefits, and Challenges of Digital Marketing

What, Why, Benefits, and Challenges Of Digital Marketing

Have you heard of Digital Marketing? With the explosion of digital technology – including popular and wide use of computers and smartphones – companies started to explore new marketing tactics. Hence, digital marketing was born.

The basic idea of Digital Marketing is promoting a different set of brands to the customers through the internet and social media platforms. It is also known as “Online Marketing”. It can be of many forms like online videos, display advertisements, and social media posts. Typically digital marketing is referred to as marketing operations that resemble on a computer. Digital Marketing is often compared to “Traditional Marketing” like magazine advertisements, billboards.

WHAT IS DIGITAL MARKETING?

Digital marketing is the component of marketing that uses the Internet, social media, mobile devices, search engines, and online-based technologies to approach customers. Some marketing authorities consider digital marketing entirely as a new attempt that requires a new way of addressing customers and understanding how customers perform when compared to traditional marketing. Considered as a whole, it is an important action for businesses to plan and execute a precise digital marketing strategy.

ARE THERE DIFFERENT WAYS TO CONDUCT DIGITAL MARKETING?

Digital marketing is a wide term that includes several channels proposed to customers for developing their business. There are different ways to manage digital marketing depending on the need and goals of a business. There exist several common methods for managing digital marketing, including:

1. Search Engine Optimisation (SEO)

SEO is the method of improving ranking and quality within major search engines to boost online traffic like Google.

2. Search Engine Marketing (SEM)

SEM is another online marketing strategy used for promoting websites by increasing visibility in search engine results pages. SEM is often used in association with SEO.

3. Pay-Per-Click (PPC)

PPC stands for Pay per click advertising. PPC is an online process for advertising, where a company only pays for its advertisements when a user clicks the ad.

4. Social Media Marketing

Social Media Marketing is used to develop business products or services by the practice of using social media channels. Influencer marketing or the use of social media influencers is accepted in SMM.

5. Email Marketing

Email marketing means promoting business brands to the customers through email. The use of electronic newsletters is common here in this context.

6. Affiliate Marketing

Affiliate marketing is a performance-based activity within a common network that enables revenue sharing and pay-per-sale (PPS) payment.

7. Content Marketing

Publishing and sharing of text, video, or audio elements to online users are involved in Content Marketing. Blogs, podcasts, and videos are popular methods to interest in content marketing for businesses.

7. Native Advertising

Native advertising involves making the basic information and marketing ideas equally important. The common way of native advertising is that one business posts its content on different websites.

As mentioned above, there are various ways to perform a digital marketing strategy.

WHAT BENEFITS CAN I ACHIEVE THROUGH DIGITAL MARKETING?

Digital marketing empowers firms to communicate to customers through daily actions like watching videos, reading online articles, scanning social media, and many more online interactions. Digital Marketing can deliver a variety of commercial advantages when customers are exposed to marketing in this type of direct and precise manner. Therefore, digital marketing can help firms achieve, any or all of the resulting benefits:

  • GLOBAL REACH: The internet is open to users across the globe. Digital marketing is not significant for a specific geographic region, unlike traditional marketing. Therefore allowing companies to market and trade the products to the clients who live in a different state or country, eliminating many traditional boundaries.

  • LOW COST OF ENTRY: There would be a serious price tag attached to achieve the global extent of digital marketing through traditional channels. On the other hand, digital marketing can be accomplished with a small investment of time and resources. For example, even a pretty small or startup firm can create a website, advertise blogs, and handle social media without making it very expensive.

  • MEASURABLE ROI: For higher earnings, companies must accurately judge the return on investment (ROI). With traditional marketing, ROI can be hard, sometimes it’s impossible to estimate. On the other hand, digital marketing presents real-time clarity into the effectiveness of the individual campaign. It also empowers business heads to make well-informed judgments to drive revenue and increase profit.

  • IMPROVED TARGETING: Digital marketing also allows companies to target the precise demographics of potential customers. Businesses have a much bigger possibility of reaching their target demographic when engaging customers in accurate geography, industry, or social channel.

  • DYNAMIC ADAPTABILITY: Digital marketing methods are greatly flexible and versatile, empowering businesses to modify plans when needed. Unlike traditional marketing campaigns, businesses can customize their digital works on the fly, that enables quick pivots when required to fulfill market opportunity.

  • IMMEDIATE CONNECTION: Modern customers generally conduct an online study and evaluate reviews Before making an online purchase. Typically the first step in this process starts with a search engine. Businesses with developed SEO, SEM, and PPC policies can connect immediately with customers through this way.

  • RELATIONSHIP BUILDING: We know how important it is to build a trusting relationship with current customers when it comes to marketing. It becomes less personal and more about hitting targets because they don’t directly interact with the customers while marketing Online.

Whether it is small or big, every business is achieving powerful advantages through the effective use of digital marketing techniques. Besides, the cost of digital marketing can be customized to each specific business, by removing many barriers to entry of traditional methods. With so many benefits available for just about any budget, it makes sense why so many businesses are overwhelming with digital marketing efforts.

DIGITAL MARKETING CHALLENGES

Digital marketing poses special challenges for its sellers. Digital channels are increasing rapidly. Digital marketers have to look after how these channels work, how they are used by receivers, and how to use these channels to efficiently market their products or services. It’s challenging for digital marketers to explain the huge collection of information they capture and or then exploit this data in new marketing efforts. Customers are increasingly flooded with competing advertisements hence it becomes more difficult to capture customer’s attention.

DIGITAL MARKETING CONCLUSION

New technologies in digital marketing have provided big opportunities. With the rise of new technology, market access has also emerged. Digital marketing has several improvements as well as developments in its system, Hence it is necessary to understand the conclusion of digital marketing.

Digital Marketing is essential for experts in digital marketing. For digital marketers, digital marketing is a perfect business opportunity. You need to have a clear understanding of the benefits and drawbacks of digital marketing to be competitive in the digital market. This is a developing business area. Digital marketing is nothing but taking advantage of new technologies to achieve marketing aims.