What is Digital Marketing, Why Digital Marketing, Benefits of Digital Marketing and Challenges Of Digital Marketing- Digital Marketing

What, Why, Benefits, and Challenges of Digital Marketing

What, Why, Benefits, and Challenges Of Digital Marketing

Have you heard of Digital Marketing? With the explosion of digital technology – including popular and wide use of computers and smartphones – companies started to explore new marketing tactics. Hence, digital marketing was born.

The basic idea of Digital Marketing is promoting a different set of brands to the customers through the internet and social media platforms. It is also known as “Online Marketing”. It can be of many forms like online videos, display advertisements, and social media posts. Typically digital marketing is referred to as marketing operations that resemble on a computer. Digital Marketing is often compared to “Traditional Marketing” like magazine advertisements, billboards.


Digital marketing is the component of marketing that uses the Internet, social media, mobile devices, search engines, and online-based technologies to approach customers. Some marketing authorities consider digital marketing entirely as a new attempt that requires a new way of addressing customers and understanding how customers perform when compared to traditional marketing. Considered as a whole, it is an important action for businesses to plan and execute a precise digital marketing strategy.


Digital marketing is a wide term that includes several channels proposed to customers for developing their business. There are different ways to manage digital marketing depending on the need and goals of a business. There exist several common methods for managing digital marketing, including:

1. Search Engine Optimisation (SEO)

SEO is the method of improving ranking and quality within major search engines to boost online traffic like Google.

2. Search Engine Marketing (SEM)

SEM is another online marketing strategy used for promoting websites by increasing visibility in search engine results pages. SEM is often used in association with SEO.

3. Pay-Per-Click (PPC)

PPC stands for Pay per click advertising. PPC is an online process for advertising, where a company only pays for its advertisements when a user clicks the ad.

4. Social Media Marketing

Social Media Marketing is used to develop business products or services by the practice of using social media channels. Influencer marketing or the use of social media influencers is accepted in SMM.

5. Email Marketing

Email marketing means promoting business brands to the customers through email. The use of electronic newsletters is common here in this context.

6. Affiliate Marketing

Affiliate marketing is a performance-based activity within a common network that enables revenue sharing and pay-per-sale (PPS) payment.

7. Content Marketing

Publishing and sharing of text, video, or audio elements to online users are involved in Content Marketing. Blogs, podcasts, and videos are popular methods to interest in content marketing for businesses.

7. Native Advertising

Native advertising involves making the basic information and marketing ideas equally important. The common way of native advertising is that one business posts its content on different websites.

As mentioned above, there are various ways to perform a digital marketing strategy.


Digital marketing empowers firms to communicate to customers through daily actions like watching videos, reading online articles, scanning social media, and many more online interactions. Digital Marketing can deliver a variety of commercial advantages when customers are exposed to marketing in this type of direct and precise manner. Therefore, digital marketing can help firms achieve, any or all of the resulting benefits:

  • GLOBAL REACH: The internet is open to users across the globe. Digital marketing is not significant for a specific geographic region, unlike traditional marketing. Therefore allowing companies to market and trade the products to the clients who live in a different state or country, eliminating many traditional boundaries.

  • LOW COST OF ENTRY: There would be a serious price tag attached to achieve the global extent of digital marketing through traditional channels. On the other hand, digital marketing can be accomplished with a small investment of time and resources. For example, even a pretty small or startup firm can create a website, advertise blogs, and handle social media without making it very expensive.

  • MEASURABLE ROI: For higher earnings, companies must accurately judge the return on investment (ROI). With traditional marketing, ROI can be hard, sometimes it’s impossible to estimate. On the other hand, digital marketing presents real-time clarity into the effectiveness of the individual campaign. It also empowers business heads to make well-informed judgments to drive revenue and increase profit.

  • IMPROVED TARGETING: Digital marketing also allows companies to target the precise demographics of potential customers. Businesses have a much bigger possibility of reaching their target demographic when engaging customers in accurate geography, industry, or social channel.

  • DYNAMIC ADAPTABILITY: Digital marketing methods are greatly flexible and versatile, empowering businesses to modify plans when needed. Unlike traditional marketing campaigns, businesses can customize their digital works on the fly, that enables quick pivots when required to fulfill market opportunity.

  • IMMEDIATE CONNECTION: Modern customers generally conduct an online study and evaluate reviews Before making an online purchase. Typically the first step in this process starts with a search engine. Businesses with developed SEO, SEM, and PPC policies can connect immediately with customers through this way.

  • RELATIONSHIP BUILDING: We know how important it is to build a trusting relationship with current customers when it comes to marketing. It becomes less personal and more about hitting targets because they don’t directly interact with the customers while marketing Online.

Whether it is small or big, every business is achieving powerful advantages through the effective use of digital marketing techniques. Besides, the cost of digital marketing can be customized to each specific business, by removing many barriers to entry of traditional methods. With so many benefits available for just about any budget, it makes sense why so many businesses are overwhelming with digital marketing efforts.


Digital marketing poses special challenges for its sellers. Digital channels are increasing rapidly. Digital marketers have to look after how these channels work, how they are used by receivers, and how to use these channels to efficiently market their products or services. It’s challenging for digital marketers to explain the huge collection of information they capture and or then exploit this data in new marketing efforts. Customers are increasingly flooded with competing advertisements hence it becomes more difficult to capture customer’s attention.


New technologies in digital marketing have provided big opportunities. With the rise of new technology, market access has also emerged. Digital marketing has several improvements as well as developments in its system, Hence it is necessary to understand the conclusion of digital marketing.

Digital Marketing is essential for experts in digital marketing. For digital marketers, digital marketing is a perfect business opportunity. You need to have a clear understanding of the benefits and drawbacks of digital marketing to be competitive in the digital market. This is a developing business area. Digital marketing is nothing but taking advantage of new technologies to achieve marketing aims.

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